A luxury residential concept imagined as one connected experience. Architecture, identity, and advertising share a sense of movement, warmth, and calm.
Our role
Brand strategy · Visual identity · Art direction · Print & advertising · Social creative
Project context
An independent concept developed by Thaddeus Designs. The property, applications, and architectural imagery are conceptual.
RESIDENT COLLATERAL / CONCEPT APPLICATIONSTHE IDEA / 01
Movement in the mark. Calm in the experience.
The flowing N introduces the brand’s visual rhythm. Deep green, warm metallic accents, and generous space connect the identity with the building’s sculptural lines and planted surroundings.
THE VISUAL LANGUAGE / 02
Considered. Connected. Distinct.
A natural sense of presence.
A restrained identity gives architecture and atmosphere room to lead, while the signature mark keeps each application recognizably The Nagi.
Forest#173C33Bronze#B69B71Stone#E7E4DCInk#191E1C
Two typefaces. One considered identity.
Aboreto gives the display language its distinctive uppercase forms. Futura LT Light brings a clean, light rhythm to the supporting typography.
The Nagi’s visual world extends from the arrival and lobby into private residences and shared amenities. Each space carries the same connection to natural materials, greenery, and the city beyond.
ARCHITECTURAL VISION / THE NAGIARRIVAL & LOBBY
CONCIERGE / RESIDENT SERVICESCORRIDORS / THE WAY HOME
THE RESIDENCES
Space for a different rhythm.
One bedroom, two bedrooms, and the three-bedroom penthouse. Explore the interior direction alongside the original concept floor plans.
RESIDENCE DESIGN STUDY
The one-bedroom residence
THE ONE-BEDROOM RESIDENCE / INTERIOR CONCEPT
THE ORIGINAL FLOOR PLAN
A closer look at the layout, circulation, and connection to the terrace.
The campaign leads with the feeling of living here. Architecture establishes the setting; a quiet, direct message connects the magazine advertisement, leasing materials, and social creative.
