ROOT Hair
Wellness
Website design and responsive page system
Visual direction · Content organization
UI/UX design
Responsive page system
Visual and creative direction
A refreshing idea,
clearly told.
A new drink needs a story people can understand at a glance. We created the ROOT website concept from initial direction through the finished responsive experience, bringing the product, ingredients, flavors, and brand story together in a clear path for discovery.
Start with what’s
inside.
The ingredient story pairs vivid fruit photography with concise, readable copy. It gives visitors a way to understand the blend while preserving the open, sensory feeling of the site.
Make the drink
feel present.
The Drink page moves from the can and the pour to the wider daily ritual. Each section has one clear thought, letting the imagery and language work together instead of competing for attention.
A story that
flows from
the first sip.
The homepage opens with the product, then gives ingredients, flavors, and the daily ritual their own space. Scroll inside the actual ROOT homepage to explore it.
One purpose.
Room to explore.
The Drink and Flavors pages carry the same typography, spacious composition, and warm photographic direction. Both complete pages appear here exactly as built for ROOT.
The same feeling,
wherever it opens.
The product story adapts from wide editorial scenes to a focused mobile flow. The headline, imagery, and next step stay easy to find at each size.
from within.A refreshing fruit drink made for your everyday routine.EXPLORE ROOT ›
within.
Discover the ingredients and flavors behind the drink.
- The Drink ›
- Flavors ›
A visual language
with room to breathe.
Sunlit imagery, leafy greens, warm cream, and a restrained berry accent create a calm setting for the product. The palette supports the drink without crowding the page.
Editorial type.
Everyday clarity.
An expressive serif gives the larger lines their character. Simple, readable supporting text keeps product details and navigation clear.
A refreshing drink made for your everyday routine.
From discovery
to what’s next.
Our Story adds the human reason behind ROOT. Find Your ROOT gives the experience a natural next step, carrying the same visual direction from introduction through exploration.
