ROOT Hair Wellness Drink
HAIR WELLNESS DRINK
We created ROOT’s visual identity from the initial concept through the wordmark, packaging, and brand applications, giving a hair wellness drink one recognizable expression.
- OUR ROLE
- Visual identity · Packaging · Applications
- APPROACH
- Natural forms, a refined wordmark, and a connected family of touchpoints.
Nature inside.
Presence outside.
ROOT is a hair wellness drink concept built around an inviting, modern expression of nourishment. The identity brings botanical movement, restrained typography, and fresh color into one recognizable system.
Distinct in detail.
Connected in spirit.
Color from nature.
Forest and sage give the identity its grounding. Berry and lemon bring moments of energy, held together by a clean cream base.
Type with character.
An expressive serif gives ROOT a quiet elegance. Clear, modern supporting type keeps the rest of the system direct and easy to read.
Wordmark and editorial headlines
HAIR WELLNESS DRINK · supporting copy
Simple. Recognizable.
Ready to travel.
The leaf within the wordmark connects the name to the natural idea behind the drink. The mark gives each application a consistent place to begin.
One family.
Each flavor its own.
The can design carries a shared visual language while giving each flavor room for its own color and energy. Botanical movement and a clean silver surface make the family feel connected.
Wellness
on the go.
On a vehicle, the identity becomes a moving expression of the brand. The mark, color, and botanical forms work together at a larger scale.
A natural
extension.
The same visual language can be worn simply. Small, considered uses of the mark make the identity feel at home across a shirt, hoodie, and cap.
The story
on screen.
In a digital setting, imagery and type give the product a clear introduction. The identity stays recognizable while the experience makes space for people to explore.
Made to
be seen.
On a cooler shelf, the wordmark, botanical forms, and color carry the identity across flavors. The cans read as one family while each variety remains distinct.
Made to be seen.
Made to belong.
From a single can to a full shelf, each application returns to the same idea: a brand that feels natural, fresh, and cohesive wherever it appears.
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