Richmond
Firewood
Website design and responsive page system
Visual direction · Content organization
UI/UX design
Responsive page system
Visual and creative direction
Warmth with
a clear purpose.
Firewood is a practical purchase with an inviting story. We created the homepage design and extended it into delivery and outdoor fireplace concepts, carrying the creative direction, content organization, and page design through the full presentation.
Let the product
tell the story.
Warm photography and direct headlines bring the offer into focus. The design connects the practicality of delivery with the experience of a good fire.
Give each service
its own setting.
Distinct interior headers introduce delivery and outdoor fireplace services, while a shared page rhythm keeps them connected to the homepage.
Fire creates
moments.
Scroll through the original homepage artwork, from firewood options and services to delivery information and the closing invitation.
One system.
Two new perspectives.
Two new interior concepts carry the homepage’s visual direction forward. Each page opens with a distinct scene, then presents its service through clear content and a connected layout.
The design,in perspective.
The original homepage is presented as artwork. The new interior concepts adapt to smaller screens while retaining their hierarchy, imagery, and warm visual character.
A palette
with warmth.
Orange introduces energy and action. Charcoal gives the imagery weight, while cream creates a warm, readable foundation.
Strong headlines.
Clear details.
A bold sans serif voice gives the new interiors their direct character. Arial supports the concept’s headings and readable service copy. The original homepage artwork retains its existing typography.
Warmth for the places you call home.
Make the next
step simple.
An inviting image and a clear request form bring the experience together. The layout makes room for the delivery details customers need to share, while keeping the next step easy to find.
