Natural Hair:
The Movie.
We created the film’s visual campaign from key art through screening, sponsor, and digital promotions, giving each format a distinct expression of the same story.
- OUR ROLE
- Creative direction · Key art
Campaign design · Print and digital - STUDIO
- Grind Over Matter Films
- FILM
- 2019 documentary
Director: Reginald Titus Jr.
One story.
Many ways to connect.
A film campaign has to work across different audiences and spaces. We carried the title, portrait imagery, and color through the main poster, local screening materials, sponsorship information, and online promotions. Each piece gives its message the room it needs.
A local invitation.
A shared identity.
Screening materials adapt the campaign to each venue and event. Portraits, expressive color, and clear date and location details give each invitation its own emphasis.
View the alternate Dallas screening design
Make the opportunity clear.
The sponsor sheet brings the campaign’s portrait language into a more detailed format, organizing sponsorship levels and participation information into a readable presentation.
Keep the story recognizable.
Square posts and wide banners adapt the film’s visual language to different digital formats. The campaign makes space for release information, viewing platforms, and promotional milestones without losing the title’s presence.
A new setting.
The same film.
Streaming promotions give the film a clear introduction within each platform’s message, combining the title and portrait imagery with the relevant viewing information.
