FurReal
We developed a playful pet grooming identity across storefront, everyday essentials, and campaign creative.
- Our role
- Visual identity · Art direction · Brand applications · Print & advertising · Social creative
- Project context
- A developing independent concept by Thaddeus Designs. The business, products, and photographed applications are conceptual.
Personality you
can spot from the street.
The illustrated signature brings together the joy of bath time, a friendly face, and a name with a wink. Bright cyan and pink make the first impression; clear supporting typography helps the details do their job.
Personality in color.
Clarity in type.
Bright where it counts.
Bright cyan and pink give the identity its energy. Cream, soft pink, and ice blue create room around the character, while charcoal keeps information clear.
Friendly headlines.
DM Sans Semibold brings a rounded, confident voice to campaign headlines. DM Sans Regular keeps descriptions, service lists, and appointment information easy to read. These supporting fonts complement the illustrated lettering in the original logo.
A warm welcome.
Before the first bath.
From the pink bench outside to the essentials inside, the brand makes grooming feel approachable. The character draws people in; a consistent color and type system connects everything they encounter.
A little personality.
A clear invitation.
The street banner carries the complete signature above a simple service list. A generous fit keeps the character, tongue, and lettering fully visible.
The details carry the care.
Product labels lead with their purpose. Appointment stationery and a simple uniform treatment keep the daily experience connected without placing the full illustration on every surface.
A familiar face around the neighborhood.
The van gives the illustrated signature a larger canvas. A clear service list and strong blocks of cyan and pink make it easy to recognize in passing.
Different moments.
The same happy feeling.
Three different personalities, one playful brand world. Expressive dogs, bright color, and a shared illustrated signature connect the campaign, while each message gives people a different reason to smile.
A good day
starts with
a little care.
Baths. Haircuts. Nail trims.
A fresh start for your favorite companion.
PRINT ADVERTISEMENT / DEVELOPING CAMPAIGN CONCEPT